Vanrafia DTC + HCP rare disease launch
Time to move a little faster
IgA nephropathy doctors and patients weren’t always in a hurry to treat this slowly progressing disease. Until a furry little sloth friend helped change their minds.
Novartis liked our launch concept so much that they dug under the couch cushions to make a not-exactly-scoped-for OLV spot.
And stay tuned for more sloth-y misadventures in the new year!