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Vanrafia - Rare Kidney Disease

Vanrafia DTC + HCP rare disease launch

Time to move a little faster

 IgA nephropathy doctors and patients weren’t always in a hurry to treat this slowly progressing disease. Until a furry little sloth friend helped change their minds.

Novartis liked our launch concept so much that they dug under the couch cushions to make a not-exactly-scoped-for OLV spot.

And stay tuned for more sloth-y misadventures in the new year!